Peter Knights - Senior Investigator
Peter Knights is the Executive Director and a Senior Investigator for WildAid, an international organization whose mission is to end wildlife smuggling. Knights allies with celebrities, including Leonardo Dicaprio and Jackie Chan, to reduce consumer demand of endangered species with public awareness campaigns reaching millions. Previously, Knights was a senior investigator for the Environmental Investigation Agency. He specialized in conducting global on-site investigations and campaigned against the trade in wild birds for pets and the consumption of endangered species in traditional Chinese medicine. In 1996 while working across Asia, he created the Active Conservation Awareness Program, the first international program aimed at reducing demand for endangered species products. The program used sophisticated advertising techniques, donated air time, and celebrity spokespeople with the message.